MEI

Industry: Electronic Cash Payment Systems

Target Audience: Manufacturers of retail kiosks, unattended payment and point of sale devices; retail personnel responsible for IT and technology development of kiosks

Business Objective: Compel manufacturers to build MEI cash payment systems into their products.

Strategy: Educate the manufacturers about the importance of accepting cash in their machines and let them know that without bill and coin acceptors, they are missing a rich revenue stream. There is a world of people out there who still prefer to buy with cash – vs. debit or credit cards.