Sartomer

Industry: Specialty Chemicals

Target Audience: Formulators and compounders in the elastomer, inks, coatings, adhesives & sealants, and electronics markets

Objective: Reinforce Sartomer’s position as the preferred vendor in several key industries – to solidify relationships with customers in traditional markets and capture new business from emerging, high-tech markets

Strategy: Creatively reflect what we call the Sartomer Personality – interesting professionals with a sense of humor – people you’d like to do business with.