MEI Campaign

Industry: Electronic Cash Payment Systems

Target Audience: Manufacturers of retail kiosks, unattended payment and point of sale devices; retail personnel responsible for IT and technology development of kiosks.

Business Objective: Leverage MEI’s leadership position in electronic cash payment systems to create new markets for cash acceptors in emerging, high-tech markets.

Strategy: Educate the manufacturers about the importance of accepting cash in their machines and let them know that without bill and coin acceptors, they are missing a rich revenue stream. There is a world of people out there who still prefer to buy with cash – vs. debit or credit cards.