NETZSCH Fine Particle Campaign

Industry: Grinding/Dispersion, Confectionery

Target Audience: Chocolatiers who want to make chocolate from their own recipe, rather than depending on bulk suppliers.

Business Objective: Launch Netzsch’s revolutionary ChocoEasy automated chocolate-making machine and position the chocolate-making modules as the most versatile in the industry.

Strategy: Appeal to the needs of the small boutique chocolatiers to declare their independence from the big manufacturers. Netzsch’s new ChocoEasy machines are so affordable, even the “little guys” can have their own lines to make their chocolate their way with their own recipe.