Boy Machines Industry: Processing – Injection Molding Equipment

Industry: Processing – Injection Molding Equipment

Target Audience: Plant, Operations, and Production Managers

Business Objective: Pave the way for a new sales territory by introducing the prospects in the target area to the Boy Machine equipment and technology

Strategy: Encourage prospects to take a new look at Boy Machines and see the innovations the company has developed. The “X-Ray” and “Hidden Message” theme of the pieces highlights the fact that – even though the new line of Boy Machines may look the same on the outside – many innovations and improvements can be found “inside.”