MEI

Industry: Electronics – Electronic Cash Payment Systems

Target Audience: Manufacturers of retail kiosks in the US

Business Objective: Leverage MEI’s global leadership position in electronic cash payment systems to create a new market for cash acceptors – retail kiosks.

Strategy: Educate the kiosk manufacturers about the benefits of accepting cash and show how easy the cash acceptor can be integrated into the kiosks by creating a “Guide to Cash Integration.” The booklet provides content about the millions of customers in the US who prefer to use cash and compels the kiosk manufacturers to look into installing MEI cash acceptors in their kiosks.