Siemens

Industry: Process Automation

Target Audience: Plant, Operations, & Production Managers and VP Operations in the US process control/automation industry

Objective: Raises market awareness that Siemens serves the US process control industry and introduce the new SIMATIC PCS 7 product line

Strategy: Gain the trust of customers in the US market by addressing two major pain points heads on – risk of system implementation and diverse system integration. Siemens puts potential new prospects at ease, demonstrates expertise, and opens the door for new sales.