GE - LNP Specialty Compounds

Industry: Thermoplastics

Target Audience: Design engineers and molders of plastic parts and components

Business Objective: To educate customers and prospective customers about the product improvements and reduced production costs they could achieve using LNP specialty compounds.

Strategy: Produce and distribute a quarterly newsletter to extend the reach of the GE-LNP direct sales force. Generate pull-through demand for LNP specialty compounds.