MEI (formerly Mars Electronics Inc.)

Industry: Retail

Target Audience: Manufacturers and retail deployers of kiosks and other self-service systems

Business Objective: Generate pull-through demand for payment system components by growing the kiosk market.

Strategy: Help customers generate sales for their kiosks and self-service systems by offering free co-publicity. MEI produces customer application sheets for potential customers, and announces their products to potential retail buyers via the trade media and direct e-mail campaigns.