NETZSCH Grinding

Industry: Chocolate and confectionery

Target Audience: Chocolatiers who want to make chocolate from their own recipe, rather than depending on bulk suppliers, and make each batch in less time than before

Business Objective: Position the Netzsch ChocoEasy chocolate-making modules as the most versatile in the industry. Reach chocolatiers who want to “declare their independence” from bulk chocolate suppliers.

Strategy: Prepare and place a case study showing how an innovative confectioner used the ChocoEasy to create an entirely new category of confection – coffee bars.