SHIMADZU

Industry: Analytical laboratory equipment

Target Audience: Editors/Publishers of educational journals and trade publications

Business Objective: Launch the new QP-2010 Plus, a combination gas chromatograph mass spectrometer, and position Shimadzu as a quality provider of high tech lab equipment.

Strategy: Support client’s tradeshow activities with comprehensive, creative and intuitive media kit, complete with relevant press releases; presentations and additional resources (images, logos, etc.).