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Shimadzu Scientific Instruments Inc. and the University of Maryland Select Schubert Communications Inc.
DOWNINGTOWN, Pa., February 23, 2006 – Schubert Communications, Inc. (Schubert) announces the recent addition of two new BtoB clients, Shimadzu Scientific Instruments Inc. (SSI) and the University of Maryland’s A. James Clark School of Engineering, to its growing account roster.
As SSI’s agency-of-record, Schubert will design and implement a comprehensive, PR-led marketing communications program to grow revenues across the company’s multiple product lines. SSI provides analytical solutions to a wide range of laboratories in North America, Central America, and parts of South America through a network of more than 50 locations.
For the University of Maryland, Schubert is responsible for the planning and execution of an integrated marketing communications campaign to help the university’s renowned A. James Clark School of Engineering launch a major new project management educational initiative. Centered on a high-level, globally accessible, online Masters of Engineering in Project Management, as well as professional certificate programs in project management, the campaign includes the redesign of the school’s website, a focused media relations program, and a broad PR drive, as well as direct mail and advertising activities.
“These two organizations are vibrant and exciting additions to our diverse list of BtoB focused clients,” said Allen Silveri, Schubert Communication Inc.’s vice president of account services. “They have strong reputations, a clear desire to capitalize on emerging market opportunities, and the expertise to make success happen. Schubert’s job is to make sure those attributes are communicated effectively to the right audience.”
For more details about these respective industries or programs please contact Megan Maguire Kelly at mkelly@schubert.com or 610-269-2100, ext. 225.
About Shimadzu Scientific Instruments, Inc.
Shimadzu Scientific Instruments (SSI) is the American subsidiary of Shimadzu Corporation, headquartered in Kyoto, Japan. Founded in 1875, Shimadzu is a $2 billion multinational corporation with three major divisions: Medical Diagnostics, Aerospace/industrial, and Analytical Instruments. The Analytical Division is one of the world's largest manufacturers of analytical instrumentation and environmental monitoring equipment. In 1975, SSI corporate headquarters was established in Columbia, MD to provide analytical solutions to laboratories in North, Central, and parts of South America. In the US, SSI has a network of over 50 locations providing local and regional sales, service, and technical support.
About the A. James Clark School of Engineering
The Clark School of Engineering, situated on the rolling, 1,500-acre University of Maryland campus in College Park, Md., is one of the premier engineering schools in the U.S. Academically, the School offers 13 graduate programs and 11 undergraduate programs, including two degree programs tailored for working professionals and one certification program. The Clark School's graduate programs are collectively the fastest rising in the nation in U.S. News & World Report's annual rating of graduate programs.
About Schubert Communications, Inc.
Schubert Communications, Inc., which celebrated its 25th anniversary in 2003, is a full-service, 100% B2B marketing communications agency. Clients market products and services to the high-tech, telecommunications, chemical, and other industrial sectors, and include companies such as Advanced Polymer Alloys, CDI, Houghton International, Nilfisk-Advance America, PM Solutions, Sartomer Company, and SDI. The agency’s custom-crafted B2B Integrated Marketing Communications™ (IMC) programs work to help grow both revenues and profits. Schubert is also the creator and sponsor of B2BTalk.org, the first-ever online resource and interactive community for B2B marketers.
www.schubert.com
www.b2btalk.org
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Schubert Communications, Inc.
112 Schubert Drive
Downingtown, PA 19335
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